You’ve put a lot of effort and resources into your marketing strategy. You developed lots of top-level content and shared it widely, you have a mailing list and organize frequent email marketing campaigns, you have a robust social media presence which your team maintains regularly.
Still, you aren’t seeing the returns that some of your competitors do. What gives?
One difference you may notice when you look at their marketing strategy is that they make use of videos.
Video marketing has been a part of the game for a long time, and with the explosive popularity of TikTok and the increasing relevance of Instagram, it’s more important now than ever before to incorporate it into your marketing strategy. 9 Benefits of Adding Video to Your Marketing Strategy
So in case you need a rundown of exactly why this is, we put together a short list of reasons. Here are 9 benefits of having video in your marketing strategy… and how you can get started today.
#1: You’ll grow your revenue
Market research has proven that implementing video content boosts your revenue growth substantially.
According to the Abderdeen Group, marketers who use video grow their companies’ revenue 49% faster year-over-year.
#2: You’ll make customers buy
Forbes has found that by using video in their product marketing, Animoto has helped 90% of their customers make buying decisions. 64% of customers have said that watching a video made them more likely to buy. 9 Benefits of Adding Video to Your Marketing Strategy
Furthermore, Hubspot has stated that 97% of marketers have increased their understanding of the product or service they’re marketing by using video.
#3: It’s what people want
Further research from HubSpot has shown that video content is the most preferred form of media by consumers, beating out emails, newsletters, images, social videos, blog posts, and downloadable content like PDFs.
Moreover, video can be used in any of the other top methods consumers use to research a product or service, including search engines, official websites, review websites, or social media pages.
#4: It improves your search ranking
One of the factors that goes into how highly your website ranks on search engines like Google is your visitors’ dwell time. This is the amount of time they stay on your page after going there from search.
80% of marketers have said that video has increased their visitors’ dwell time, HubSpot shows. This is no wonder, since Mist Media reports that the average internet user spends 88% more time on a website that contains video (just think of all that time you spend on YouTube or Netflix).
All this amounts to higher rankings, and the returns show it. Forrester gives us data that using video increases your likelihood of ranking #1 on Google by 53 times.
#5: You’ll get more traffic
Your search ranking isn’t the only thing that will improve. Studies show the volume of traffic your website receives will improve too.
According to Aberdeen Group, websites containing videos receive 41% higher traffic than sites without. This is sure to feed into your search ranking also, which will continue to increase your traffic, and so on.
#6: You’ll get more backlinks
We recently discussed the importance of building backlinks for driving traffic to your site. More backlinks means higher traffic flow, better SEO and better search rankings.
And creating video content is one great way to get them built. Moz has found that embedding a video into a page or post nearly triples the average number of linking domains. That’s a massive boost – and we’re sure it’s one you won’t mind.
#7: You’ll get more conversions
Turning visitors into customers is another thing you’ll do a lot more of if you use video.
The Aberdeen Group has found that sites including video have 27% higher click-through rates and 34% higher web conversion rates than sites without.
And if that isn’t enough, EyeView Digital states that putting a video on your landing page can increase your conversions by as much as a whopping 86%.
#8: You’ll get more email clicks
If you add video to your email marketing, you will boost your click rates by 300% – so says MarTech.
And pro tip, if you really want to give your emails an extra advantage – add the word “video” to your subject line.
#9: You’ll get more shares
Get this: Small Business Trends tells us social video gets you 1,200% more shares than text and images combined.
And HubSpot finds that 83% of users say they would share video content that they enjoy. Those numbers are in your favor – and you should definitely take advantage.
Getting Started
So how do you get started creating video content? Well, that’s actually pretty simple: make a plan, set goals, and stick to them.
Also, make sure that the content you’re producing is relevant to your audience – and the best way to do that is to stick to your area of expertise. It’s why your users are visiting your site in the first place.
To find out more, keep following this blog – you can bet we’ll have more expertise coming your way on the regular.
