Email marketing is still one of the most untapped resources of business today. While enterprising businesses invest heavily in social media and other seemingly more relevant forms of marketing, email marketing still accounts for 36 times the return on your investment. 6 Email Marketing Trends to Implement in 2022
So to help you navigate this potentially highly lucrative area of your marketing strategy, we’re presenting this short starter list of email marketing trends that you should incorporate today.
#1: Multi-Media Emails
Just because it’s an email, that doesn’t mean you have to limit yourself to text alone. The internet is a visual medium. In order to grab the attention of your prospects you need to create a visually dazzling experience. This is why you should include videos, games, and animations into your email blasts.
Embedding emails should be pretty standard fare for any digital marketing expert, but if you’re thinking of using animations, hiring a freelance animator could be a good way to get started.
Of course, you should be careful. It may be easy to get carried away and include too many of these elements into one email at a time. Make sure you’re striking the proper balance by crafting an email that’s stimulating, but not overstimulating.
#2: User-Generated Content
Customers trust the word of other customers. This is the basic principle behind business-related user-generated content (UGC). This can take the form of testimonials, reviews, unboxing videos, first impression videos, etc.
A recent study found that customers considered UGC video ads to be 28% more memorable than any other type of ad. This shows the power that lies in letting users tell your story for you. This can also be a great way for you to get your feet wet in employing the first item on this list.
With AI, you can automate copywriting, write personalized subject lines and passages, or manage lists based on a customer’s history.
AI can also improve your open rates or clicks-to-open ratios, maximizing the overall impact of your email strategy.
#4: Augmented Reality
Augmented reality features or AR include such things as video playback, 3D objects, gifs and rollover effects, and variations in background modes. This could also include something as simple as in-email surveys and polls.
All of these are just more ways to make your emails more engaging and exciting. Again, you should have your mind on being eye-catching. As well as creating an interactive experience for your users is a great way to accomplish that.
#5: Increased Accessibility
In today’s world, people are becoming much more conscious and sensitive of divergences in physical and neurological functions, and rightly so. According to the world bank, 1 billion people, or 15% of the world, identify as having some form of disability.
Bearing this in mind when crafting your emails can extend your reach to a much larger audience. They will be appreciative of that. One example of how you can do this includes converting your emails into plain text so they can be read aloud by screen readers or other assistive tools.
#6: Thinking Bigger
Success in email marketing means more than just your open rate. In the coming period, audience interaction metrics will become more relevant, due to changes in user data policy.
You can get ahead of the game by shifting your focus to transaction-based metrics like conversion rate and cart value. An additional advantage is that these rates of success can be easily tracked in Google Analytics.
The key takeaways as you build your email marketing program are engagement, responsiveness, and accessibility. If you keep these principles in mind, you can create an email campaign that will drive maximum revenue to your doors this year.