To ensure the maximum return on your digital marketing, one of the most important factors to consider is user engagement with your professional website. This refers to your ability to inspire your visitors to click through your site, spend time with it, respond to your calls to action, consume your content – overall give you their interaction and attention.
So how do you get your users to engage with your media? There are a few helpful tips, and as always, 6Ninety9 is here to give them to you. Here are 9 simple ways you can increase your user engagement today.
#1: Provide real-time assistance
One of the first questions you should be asking yourself when building your site is does this site give my users what they will be looking for, when and where they will be looking for it.
This means, among other things, that you should be providing easily accessible solutions to user inquiries on demand.
Adding a live chat is a great way to do this. You can set up an automated welcome message to initiate a chat with your customers and respond to their inquiries in real time. This will greatly increase your conversion rates and enable you to reduce queue time by handling multiple inquiries at once.
#2: Have a clear message
Any form of media has a purpose, and it has to communicate that purpose clearly and directly.
Some keys to making sure you accomplish this include:
- Communicating what your brand does
- Telling people how it will improve their lives
- Focusing on your user’s needs
- Appealing to your audience
#3: Highlight your social proof
Inc. recently reported that 84% of people trust online reviews just as much as a recommendation from someone they know personally.
This means that the word of your customers’ peer group holds a lot of weight – so getting positive customer feedback through interactive online experiences and your social networking platforms and displaying it on your homepage will go a long way toward increasing engagement.
#4: Have compelling calls to action (CTA)
Calls to action act as prompts for your users to take a specific desired action in the course of their user experience.
For example, you could add a link or button to your site that reads “Subscribe now,” “Donate” or “Learn more here.”
Whatever the particular needs of your brand, calls to action are sure to inspire engagement with it. There’s no better way to move your user to engage with your platform than by directly petitioning them to do so – it’s honest, and customers appreciate honesty.
#5: Personalize their user experience (UX)
These days, customers want the brands they patronize to understand their needs and give them useful and desirable information as quickly and easily as they want.
One of the best ways to make your customers feel heard and responded to is to personalize your messaging. You can do this through the power of data analytics.
Some tactics you can use to this end include:
- Using interactive tools
- Incorporating user-generated content (UGC)
- Automating your marketing with AI bots
#6: Make your website mobile-responsive
This one cannot be stressed enough, which is why we keep coming back to it. Mobile users account for 56% of all traffic on the top sites. This is why making sure your website is mobile-ready is of paramount importance to how relevant you will be to this generation of internet users.
You accomplish mobile-readiness by making sure your website is responsive – this means that your design is adjusted to be aesthetically and functionally conducive to a variety of different devices and platforms, regardless of the size and proportions of the screen it’s being displayed on.
To get an in-depth study of how to make your site mobile-responsive, download our ebook, “The Complete Guide to Mobile Web Design in 2022.”
#7: Make your website faster
As we’ve already covered, people search the internet to find what they need quick, fast, in a hurry. In addition to having an intuitive site layout and displaying the necessary information in a logical and accessible way, this also means the site itself must be fast – if you have slow loading time, you will lose engagement. Every 0.1 second of delay hurts your conversions by 7%.
There are numerous tricks and tips you can employ in order to speed up your loading time and avert this issue, including streamlining your design, increasing your bandwidth, and minimizing or simplifying your active media on each page. Google Analytics offers many such tips under its “Speed” heading. You can also use tools like GTMetrix to get your website up to speed.
#8: Offer incentives
Everybody loves a deal – and whatever kind of business you run, offering discounts and coupons is one of the top ways to guarantee user engagement.
A recent survey by Expedia Affiliate Network and Points showed that 61% of customers use discounts and coupons, ranking it among the top means of ensuring brand loyalty.
Some types of purchasing incentives you can consider are:
- Loyalty reward programs
- Coupon offers for sharing their reviews and stories
- Discount offers for newsletter sign-ups and for email alerts
#9: Use targeted marketing
It can get harder to reach a target audience the larger it is. Segmenting that audience can go a long way toward increasing your brand visibility as well as user engagement.
Targeting specific segments of your key market enables you to serve their particular needs based on their own unique characteristics.
You can accomplish this by:
- Aiming products or services at a particular age group or locality
- Recommending products or services based on a user’s on-site behavior and past browsing history
- Matching your products and services to your customer’s needs
By enhancing your user engagement, you will ramp up your conversion rates and drive more business to your doors. This is one of the keys to elevating your business to the next level of success, and for more tips like this, stay tuned to this page. We’ll have lots more content coming your way soon.c
